Trumpet was briefed by bravissimo.com to deliver the PR component of an integrated campaign to enhance the lingerie retailer’s reputation as the experts in bra fitting and to drive people into one of its 21 UK stores.
We teamed up with Liverpool agency liquidsolution.co.uk to create Boob School, an online and offline destination to help women understand more about what makes a perfect fitting bra, tying in with the 100th anniversary of the modern brassiere!
We supported in store promotion and Facebook activity with the release of a research based study revealing the shocking truth about UK women’s bra faux pas, a national PR launch at the Oxford St Store and an intensive blogger engagement programme.
The campaign results were outstanding, with over £800,000 EAV in dailymail.co.uk/femail/article-2287346/The-seven-booby-traps-badly-fitting-bra–100-years-invention-80-STILL-wearing-wrong-size.html generated, 17 journalists and bloggers visiting in store for fittings.
Marketing Communications Manager at Bravissimo
“We wanted to raise our brand awareness and become a destination for women to ensure the perfect bra fit.
Trumpet was efficient and passionate about our brand and wasn’t phased by our project’s short deadline.
They focused on doing what was right for our brand and our customer, not just what was cool or exciting to do. Their communication was clear and concise and meant we were able to respond rapidly to deadlines.
Trumpet’s experience and expertise was invaluable in ensuring a seamless project completion.”