DEE KING
PR: PR & SOCIAL MEDIA
Trumpet was engaged by Savills to manage a PR campaign to launch a solo exhibition by photographer Dee King at The Gates Shopping Centre in Durham.
The project incorporated an intensive media relations campaign across core regional media, including placing interviews with the photographer with local arts and culture press. A celebration was also organised at the centre with a media photocall around the unveiling of two new Durham portraits and a social media campaign was run in tandem to reach key local influencers.
This resulted in standout coverage in regional media including The Northern Echo (circulation 28,810).
The campaign delivered over £11,982 AVE, with 21 pieces of coverage appearing in target press. The exhibition was so successful that its run was extended to meet public demand!
DEE KING
Photographer – All the King’s Men
“Working with Trumpet was a very new experience for me. Initially the act of putting so much of myself and my creative work into the hands of strangers was a daunting experience. However I quickly began to realise that they were professional marketeers, who, with their unique ability to recognise the key ways to bring attention to a product or brand, knew just
what to do and how to go about it. Their energy and enthusiasm for their work is very infectious and
I loved being able to share the end results of their efforts during our launch party at the exhibition at the Gates Shopping Centre in Durham.”
